- Purpose: win-win outcomes for clients, employees, stakeholders and community
- Risk/ Reward: take calculated risks to generate alpha
- Integrity: ethics will never be compromised
- Communication: transparency, honesty and promptness in communication
- Entrepreneurial culture: work nimbly and entrepreneurially
- Teamwork: collaborative approach without egos, agendas or hierarchy
- Excellence: quest for continuous excellence by "sharpening the saw"
- You only live once: leave a meaningful impact on society through our efforts